Laudits | Checker Platform

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81
2 days ago
81
1 day ago
81
apple.com

apple.com

This webpage has received an SEO score of 81 out of 100. We have also identified a total of 12 issues, 28 passed tests based on 40 total tests.

0.237 ms
294.516 ms
189.3 KB
155 requests

Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

1 day ago
now
2 days ago
Basic Document Setup
Doctype Declaration

html

The doctype declaration informs browsers about the document type, ensuring proper rendering of your webpage.
Language Attribute

en-US

The language attribute defines the main language of your webpage, helping search engines and browsers improve accessibility and provide accurate content interpretation.
Meta Charset

utf-8

The meta charset tag defines the character encoding for your website, preventing issues with broken or garbled text and improving user experience.
Meta Viewport

width=device-width, initial-scale=1, viewport-fit=cover

The meta viewport tag ensures your website is responsive and adapts seamlessly to different screen sizes, enhancing mobile usability and user experience. This is crucial for SEO and user engagement.
Favicon

https://www.apple.com/za/

A favicon is a small icon displayed in browser tabs, bookmarks, and search results. It enhances branding and helps users recognize your site quickly.
On-Page SEO
Page Title

Apple

5 characters

The page title is too short.

Short titles may lack the necessary context. Add a descriptive title of at least 30 characters, ideally between 50-60 characters.
Meta Description

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

172 characters

The meta description is too long.

Long meta descriptions may be cut off in search results. Keep it within 50-160 characters for clarity and engagement.
H1 Tag

Apple

5 characters

The H1 tag is too short.

Short H1 tags may not provide enough context. Write at least 10 characters, with an ideal length of 10-120 characters.
Meta Robots

Meta robots tags are missing.

Meta robots tags control how search engines index and interact with your webpage. Avoid using the noindex or none properties unless you intend to exclude your page from search engine indexing.
Header Robots

The X-Robots-Tag header is missing.

The X-Robots-Tag header helps control crawler behavior at the server level. Ensure it does not include the noindex or none properties unless intentional to avoid excluding your page from search engines.
Canonical URL

https://www.apple.com/

The canonical tag specifies the preferred URL for a page, preventing duplicate content issues and helping search engines identify the main version of the page.
SEO-Friendly URL

https://apple.com

SEO-friendly URLs are clean, lowercase, use hyphens, and avoid special characters or unnecessary query strings.
Open Graph Tags

  1. og:title

    Apple

  2. og:description

    Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

  3. og:url

    https://www.apple.com/

  4. og:locale

    en_US

  5. og:image

    https://www.apple.com/ac/structured-data/images/open_graph_logo.png?202110180743

  6. og:type

    website

  7. og:site_name

    Apple
Open Graph tags define how your content appears when shared on social media platforms, enhancing click-through rates and engagement.
Secondary Headings (H2-H6)
  1. MacBook Air
  2. iPad Air
  3. iPhone
  4. Apple Footer
  1. Apple Trade In
  2. Apple Watch Series 10
  3. iPad
  4. Mac Studio
  5. AirPods Pro 2
  6. Apple Card
  7. Apple TV+
  8. FAM Gallery
  9. Shop and Learn Shop and Learn
  10. Apple Wallet Apple Wallet
  11. Account Account
  12. Entertainment Entertainment
  13. Apple Store Apple Store
  14. For Business For Business
  15. For Education For Education
  16. For Healthcare For Healthcare
  17. For Government For Government
  18. Apple Values Apple Values
  19. About Apple About Apple
H2 to H6 tags are essential for structuring your content, enhancing readability, and helping search engines understand your webpage hierarchy.
Meta Keywords

Meta keywords are missing.

Although meta keywords are no longer relevant for Google SEO, they are still used by some search engines, like Baidu and Yandex. Including them can improve visibility in those contexts.
Content Quality & Markup
Word Count

1,008 words detected

Having sufficient content on your webpage is crucial. Aim for at least 300-500 words, with longer, high-quality content (1,000-2,500 words) performing even better for SEO.
Top Used Words

apple

62

and

38

for

28

in

26

the

23

with

19

or

19

to

14

available

13

more

13

trade

13

of

13

iphone

12

learn

11

now

11

a

11

hearing

11

card

10

store

10

ipad

9

shop

9

on

9

all

9

may

9

is

8
Deprecated HTML Tags

No deprecated tags detected.

Deprecated HTML tags are outdated elements replaced by modern alternatives. Avoid using them to ensure better compatibility, improved web standards, and functionality.
Inline CSS

  1. <div>

    background-color: rgb(38,38,38)

  2. <div>

    background-color: #040303

  3. <div>

    background-color: #0a0303

  4. <div>

    background-color: rgb(37,37,39)

  5. <div>

    background-color: #f4f8fb

  6. <div>

    background-color: #bb7996

Inline CSS styles detected.

Remove inline CSS and consolidate styles in external stylesheets to enhance performance and maintainability.
Plaintext Emails

No plaintext emails found.

Displaying plaintext emails on your webpage makes them vulnerable to bots, leading to increased spam.
Text-to-HTML Ratio

6%

A higher text-to-HTML ratio indicates valuable content, optimized coding, and better user experience, all contributing positively to SEO.

The text-to-HTML ratio is too low.

Aim for a text-to-HTML ratio higher than 15% to signal valuable content and improve SEO rankings.
Media & Image Optimization
Image Formats

All images are optimized using modern formats (WebP, AVIF, or SVG).

Modern image formats like WebP, AVIF, and SVG reduce file sizes while maintaining quality, ensuring faster loading times, better SEO, and improved user experience.
Image Alt Attributes

All images have appropriate alt attributes.

Alt attributes provide descriptions for images, improving SEO, accessibility for visually impaired users, and content indexing by search engines.
Lazy Loading Images

All images use the loading="lazy" attribute.

The loading="lazy" attribute delays loading images until they are visible in the viewport, reducing initial page load time, improving performance, and boosting SEO.
Technical & Performance Factors
Robots.txt File

https://apple.com/robots.txt

The presence, validity, and rules of your robots.txt file were analyzed to ensure correct behavior for web crawlers.
404 Page

https://apple.com/404-page-test-ed91ca0746ad044dce5c97d215031866 - 404

A randomized URL was tested on your site to validate the implementation of a proper 404 status code.
Server Header Tag

Apple

The server header tag exposes details about your server. Removing it reduces the risk of potential attacks and vulnerabilities.

Server header tag is public.

Remove the server HTTP header tag to prevent exposing server details, enhancing your website’s security.
Server Compression

None ()

Server compression (e.g., gzip or Brotli) reduces file sizes, speeding up page load times and enhancing performance for users and SEO.

No server compression detected.

Enable server compression using modern algorithms like gzip or Brotli to improve page load speed and user experience.
Response Time

294.516 ms

Page response time directly impacts SEO rankings, user experience, and bounce rates. A faster response improves usability and search engine visibility.
Page Size

189.3 KB

A smaller HTML page size reduces load times, improves user experience, conserves bandwidth, and positively impacts SEO.

The page size is too large.

It is recommended to keep your page size under 150 kB (kilobytes) for optimal performance.
DOM Size

839 nodes detected

A smaller DOM size allows for faster rendering, smoother interactivity, and improved performance, especially on devices with limited resources.
HTTP Requests

155 total HTTP requests detected

HTTP requests fetch resources like images, CSS, and JavaScript. Excessive requests slow down page loading, harming SEO and user experience.

Too many HTTP requests detected.

Optimize your page by reducing HTTP requests. Minify and combine files, use CDNs, and consider lazy loading to enhance performance.
HTTP/2 Enabled

Yes

HTTP/2 improves website performance by enabling faster load times and better resource handling, providing a better user experience and boosting SEO.
Secure URL (HTTPS)

Yes

HTTPS encrypts data to ensure secure communication, builds user trust, and improves SEO rankings, as search engines prioritize secure websites.
Valid SSL Certificate

Yes

A valid SSL certificate ensures secure connections, prevents browser warnings, and builds user confidence in your website.
Links Analysis